I have the $59 one from 5yrs ago and use it often . I think it it is the same winch but has a larger plastic case covering it ,maybe so stupid people do not get there hands caught in the cable I use it to pull dead cars into the shop , the last part of the drive is up hill and there is a 4" lip of concrete if you miss the ramps of gravel , it pulls it up that lip ,so it is a great winch for the $$
Note back in 88 I bought a stepvan / old bread truck and used it as mobile tools sales . a pro tool seller warehouse was going out of business and I could buy there inventory very cheap ,esp the small stuff. I started buying imported air rachets at nearly nothing from many different named companies one was Harbor frieght and then soon they had lots of other items . I called the company and talked to the head guy asking what it would take to open a store here in KC ,they only had the los angeles location then . He said 100K
I said let me get back to you ,but I am interested ,I also said I can sell a lot of these tools no problem here and I was, in the tool truck ,big mistake . he wanted to know about sales of his tools and I said I sell the pheumatic stuff almost as soon as I get it with 100% markup.
I called back 2 months later tring to get it or work out the details but he would not answer or return the calls, they opened the Kentucky location 2 yrs later.